About CMB Cosmetics

Why are Image Consultants needed?

by Wendy Barton

1. Upon first meeting someone we are judged primarily on our image. Statistically speaking, we are judged 93% on our appearance and body language and ONLY 7% on what we actually say. This would certainly suggest that appearances are everything and can make or break important situations in our lives.
2. Low self esteem and poor body image is prevalent in today's society, with men as well as women affected. Partly this is due to media bombardment of the "perfect" bodyshape i.e. 6ft leggy blonde bombshell who hasn't had a square meal in the last 10 years or celebrities that have starved themselves thin to achieve society's accepted "norm". Other reasons for this could be cultural backgrounds, family issues or just a one off incident that has undermined a person's self esteem. As an image consultant I take into account peoples fears and phobias regarding their body and help them to see themselves as they really are and how to flatter and define their best features. I inform my clients that everyone has good points and even top models have insecurities!
3. It never fails to amaze me how much more confident women are when they feel good about their appearance. It provides them with one less thing to fret about so they can concentrate on the nuts and bolts of their life. Feeling self-assured about ourselves allows us to approach situations with a higher degree of verve, vigour and tenacity. It almost makes us feel that we can cope with anything that life throws our way.
4. In every persons life there will be situations where they will be judged on their appearance; may it be a job interview, court hearing, graduation ceremony, presentation, client meeting or personal event etc. These situations are stressful enough without the added pressure of worrying whether we are dressed appropriately for the occasion. As an Image consultant, I am aware that the term "best dressed" is given to those who dress appropriately for any given situation. I assist my clients in finding the perfect outfit for a particular event and guide them through grooming tips to give them the edge and confidence they need.
5. We live in an imperfect world with imperfect people, but that doesn't mean we shouldn't strive for perfection in everything we do. As an Image Consultant, I create illusions of perfection where there are flaws and I highlight natural assets. My aim is to assist my clients in achieving their perfect look and help them emphasize their uniqueness.